How the Super Bowl AI Influence Index Works

Ranking individual Super Bowl commercials by how they appear, persist, and move inside AI-generated answers in real time.

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What the Index Measures

AI Recall

Whether a specific Super Bowl ad is named when people ask AI about the game.

Momentum

Whether an ad is gaining or losing visibility inside AI answers as conversation unfolds.

Cultural Resonance

Whether the ad is reflected consistently across public discourse AI systems ingest.

This is not ad spend, impressions, or brand equity. It is ad visibility inside AI-generated responses.

Every Ad Counts

Ads, Not Brands

Each Super Bowl commercial is treated as its own scored asset. Scores roll up from the ad itself, not from brand size or historical equity. One great ad can outperform a weaker ad from a much larger brand.

The Metric That Matters

How Ads Earn Their Scores

How often an ad appears when people ask AI about Super Bowl commercials.
Whether the ad is moving up or down in AI visibility relative to others.
How strongly the ad shows up in public discourse AI systems learn from.
How clearly and accurately AI systems describe the ad.
Whether the ad appears across multiple AI systems, not just one.

Signals In Motion

Why This Index Updates Live

Conversion

Super Bowl conversation evolves minute by minute

Discourse

AI systems continuously reflect new discourse

Cultural Signals

Ads gain or lose visibility as cultural signals shift

emberos’ technology makes it possible to detect, normalize, and rank these shifts in near real time.

What This Is (and Is Not)

This Is

AI visibility measurement

Ad-level recall and momentum

Cultural signal amplification

Comparative ranking within Super Bowl ads

This Is Not

Media spend analysis

Social engagement metrics

Sentiment scoring

Brand awareness studies

Cross-Model Consensus

AI Systems Analyze

Rankings reflect aggregated visibility across multiple AI systems to reduce bias and noise.

Why it Matters

Why AI Visibility Matters Now

The Super Bowl AI Influence Index reveals which ads actually live on inside AI-driven discovery.

01.

Ad Promp Share

AI is increasingly the first place people ask about Super Bowl ads

02.

Ad Momentum

AI answers influence what gets remembered and talked about after the game

03.

Chatter Resonance

Visibility inside AI systems compounds long after the broadcast ends

Start Monitoring Your AI Presence

Track how AI models talk about your brand and spot issues before they spread.