One metric that changed everything: Share-of-Prompt.
The metric that changes everything. Quantify your brand visibility across three tiers of intent, from defense to market expansion.
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Share-of-Prompt (SoP) measures how often your brand appears in AI-generated answers relative to your competitors and the total opportunity space. It's the AI-era equivalent of market share, but for conversational discovery.
Unlike traditional metrics that track clicks or impressions, SoP measures something far more valuable: whether AI models choose to include your brand in their responses when users ask relevant questions.
Why Share-of-Prompt Matters
85%
of consumers trust AI answers without clicking through to verify sources
3-6x
higher conversion from AI-driven traffic compared to traditional search
Tone
brand mentioned in AI answers receives 60% of attribution value
Be the Brand
Machines Recommend.
How Share-of-Prompt is Measured
We test thousands of relevant prompts across 50+ AI models daily, covering informational, comparative, and transactional queries.
We analyze each response to identify which brands appear, their prominence, context, and sentiment.
Your mentions are compared against competitors to calculate your relative share of AI visibility.
Mentions are weighted by position, context quality, and model authority to produce your SoP score.
Three Tiers of Intent
Informational Prompts
Brand-direct questions where users are seeking specific information about your company.
“What is [Brand] pricing?”
“Does [Brand] offer returns?”
Comparative Prompts
Category and competitive queries where users are evaluating multiple options.
“Best CRM for startups”
“Top running shoe brands”
Transactional Prompts
Purchase-intent queries where users are ready to take action or buy.
Where to buy [product] online”
“Best deals on [category]”
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